Activations in Bella Abzug Park

Host your next brand activation, pop up, or corporate event in the park

Special Event Opportunities

Bella Abzug Park in the heart of Hudson Yards offers a number of locations for brands to host pop-up activations and events. With an estimated 40,000 office workers in Hudson Yards, and over 15,000 daily riders using the 34th Street-Hudson Yards 7 train station, there are endless opportunities to build brand awareness and engage with customers.

Whether it's showcasing new products or hosting interactive experiences, Bella Abzug Park provides the perfect setting to create lasting impressions and cultivate meaningful connections with a broad mix of people in the heart of New York City.

Previous activations included a World Pasta Day giveaway with Barilla, a free food truck pop-up with IHG Hotels, and a cooking demonstration with Sunny Anderson and Pfizer. Click the button below to learn more and connect with our team.

Sponsorship Opportunities

Showcase your brand by sponsoring HYHK’s free public programming! HYHK offers over 200 free events in Bella Abzug Park each year from pop-up bookmobiles, salsa classes, vinyl DJ dance parties, and artists markets. From May to October the park is programmed with a variety of events for all ages and interests.

Your organization can partner with HYHK as a single day sponsor or as a partner for a seasonal series. Sponsors can get their logo on marketing materials, secure space for a brand tent, or get air time in front of an audience of hundreds of New Yorkers as an event speaker. Click the button below to explore our sponsorship packet and learn more about getting started as a program partner.